“Why should I go with you over the other guys?”
It’s a question our sales team gets from time to time, and we understand why. There’s no shortage of outdoor contractors in the greater St. Louis region. With many of them saying the same things in their marketing, you may start to wonder if there’s anything that sets any of us apart.
There is.
In this article, we’ll share some key characteristics that make Easter different from the competition and give you a glimpse at how these differences show up in the work we do to beautify backyards (and front yards, too!) in the communities we serve.
#1: We Offer the Easter Family Guarantee
The Easter Family Guarantee clearly states:
“Even if it is the first job Dad did in 1957, if we didn’t do it right or didn’t do what we said, we’ll fix it for free.”
We have incredibly high standards when choosing installers. As a result, our installers are great at what they do- really great. Because of that, most of our projects end perfectly and without errors. But even the best installers (and remember, that’s the kind we hire) sometimes make mistakes. On the slight chance that we don’t do something right in the installation process, we promise to come back and fix it promptly and at our own expense.
#2: We Put People Before Profit
We’re not a fly-by-night operation. We put our family name on every single project we complete. We’ve been a trusted partner of St. Louis area homeowners and businesses for nearly seventy years. We’ve seen scores of contractors in our space come and go because they prioritized profits ahead of people. What Walter (Charlie) Easter knew, and passed down generation to generation, is that if you do right by your customers, vendors, and employees, the bottom line takes care of itself.
#3: We are a Local Family-Owned Business
We are a family-owned business – now in our third generation – that is very active in our community. We’re the second oldest fence contractor in the St. Louis region and we’ve been headquartered in South St. Louis County since the 1970s. When you work with Easter Fence, Deck, and Renovations, you’re working with a company that invests its profits back into the community. We take pride in our heritage and each new generation bears the responsibility of living up to the Easter name and reputation.
#4: We’re Not Going Anywhere
While our history is impressive, we’re collectively more focused on our future. We are in our 3rd generation of Easter family members and we have a documented succession plan in place. While other contractors’ warranties die with the owner, you can be certain Easter Fence, Deck, and Renovations will be here to honor our warranties and serve you with consistently high-quality work for generations to come.
#5: We Are Honest and Upfront with Customers
We believe that honesty is the best policy in everything we do. Our sales professionals don’t like surprises any more than you do. So, they’re upfront and honest about all the information applicable to your project. Where some in our industry lean on false discounts and dishonest sales pitches, we are committed to providing all customers with a straightforward and fair proposal, gimmick free.
#6: You Know You’re Getting High Quality Materials
Some fence contractors will pretend this isn’t true, but there’s not a lot of difference in the materials used by most fence companies. Most of us are using high-quality products from respected manufacturers. For fence installations, it comes down to customer service and quality craftsmanship, two things we do extremely well. But what sets us even further apart from other fence contractors in our area is we also offer high-quality fencing material as a retail supplier. So if you are a DIYer or another contractor, Easter can be your one-stop shop for all the materials you need to complete your project.
Decking is different, specifically when you’re talking about composite deck boards and handrails. There’s in fact a wide spectrum of products on the market today. There are certain characteristics you want to be aware of to ensure you’ll have a deck that can hold up to the wide variety of weather our region will throw at it and continue to perform for years to come.
Easter only uses only the highest quality decking materials from the industry’s most reputable manufacturers. It’s not the cheapest, but we prioritize solid core composite decking boards with high standards for resistance against heat, slipping, and expansion/contraction effects. When in doubt, ask to see a sample!
Let Our Family Serve Your Family
Your home should be your oasis. It’s the backdrop where family memories are made that will last a lifetime. When you work with Easter, you are working with a company that knows it’s not just a fence, deck, or sunroom we’re installing; we’re building a stage for the little outdoor moments your family will cherish forever. We look forward to the opportunity to serve you soon.
